Built to help brands create ecosystems. We don't just deliver experiences -- we deliver proof of performance. Every business outcome starts with a human moment.
Four dimensions. One center. Culture shapes how you work. Success rewards what you build. Career is the path you walk. Legacy is what stays after you've walked it. And Purpose? Purpose is why any of it matters.
Why we do what we do
Culture is the environment we create together -- how we show up, how we push each other, how we celebrate. Career is what you build for yourself -- skills, roles, expertise. Legacy is what you build for the world -- products, companies, impact that outlasts any title. Without purpose, culture is just vibes, career is just a ladder, and legacy is just ego. Purpose connects them all. It's why the culture feels different here, why your career compounds instead of plateaus, and why the legacy endures.
Each vertical is a different layer of modern brand building. Together, they form an ecosystem that no competitor can replicate because nobody else has all four.
Award-winning experiential marketing -- large-scale launches, corporate events, brand activations, MICE, content production. ₹30-35Cr annual operations. The mothership that funds and feeds every other vertical.
tessarakt.com6 in-house products shipped. AI-native platforms for events, gifting, creators, and operations. React + React Native stack, edge-deployed, payments-integrated. The experiential engine turned into software.
tessarakt-tech.pages.devIndia's creative entrepreneurship infrastructure. 8 creative tracks, campus programs, hackathons, creator cohorts, and Blend Bazaar festivals. Taking creators from "I have an idea" to "I have a business."
aboutblend.pages.devAI-powered corporate gifting platform with Wrappy, the AI assistant. 200+ products, experience-led gifting journeys, and a ₹2,800Cr addressable market just among our existing 163 clients.
gifting.experite.aiWe don't just show up for one event. We embed into a brand's marketing DNA -- strategy to execution, quarter after quarter. Corporate events, retail activations, content, technology, media -- all integrated under one roof.
Not just one event -- we're engaging DeHaat across multiple fronts simultaneously. Working directly with their marketing teams on strategy, execution, and measurement. From farmer engagement programs to corporate events to digital content -- we're becoming their extended marketing team.
Shaping up as a long-term enterprise partner. Large-scale corporate events, employee engagement, and brand activations that integrate content, technology, and production -- delivered with the scale and precision that India's largest IT company demands.
From one-off events to annual retainers. From vendor to strategic partner. From executing briefs to co-creating marketing calendars. That's the shift.
What started as curated gift boxes for our own clients became a full AI-powered gifting platform. Wrappy, the AI assistant, handles natural language search, occasion-based discovery, and vendor-agnostic catalogs.
API integrations with HRMS platforms, Slack/Teams bots for milestone gifting, and automated procurement workflows for corporates.
Full-fledged gifting partnerships with Fortune 500 clients. Annual gifting contracts for Diwali, onboarding, milestones, and client retention.
Go beyond products. Pottery workshops, wine tastings, adventure experiences -- all bookable through the platform. Experiences as gifts.
Currently capturing <5% wallet share. With B2B integrations and partnerships, the ₹5Cr milestone is within 18 months.
Productised platforms running today -- the recurring-revenue layer built on eight years of experiential operations.
AI-powered corporate gifting marketplace with Wrappy chatbot, natural language search, and 200+ curated products.
The finance brain for the entire group. Budget tracking, vendor settlements, and real-time P&L across all verticals.
India's student hackathon & innovation platform. Application management, AI team matching, and milestone-driven builds.
B2B brief marketplace & creator workspace. Real projects, real compensation, portfolio building for the Blend community.
Event planning & project management with an AI agent. Timeline generation, vendor recommendations, risk assessment.
The all-in-one live event & concert fan app. Registration, navigation, cashless payments, networking -- one app.
Every event attendee today arrives with zero context, paper maps, long queues, and no way to pre-plan. FanVerse changes that. One app that works pre-event, during-event, and post-event -- with real-time analytics for organizers.
Real-time navigation inside venues. Never get lost at a conference again.
Wallet top-ups, food pre-orders, skip-queue passes. RBI-compliant via Pine Labs.
AI-matched connections based on interests, role, and session attendance.
Attendance heatmaps, engagement hotspots, revenue tracking, crowd management.
D2C brands spend 30-40% of revenue on Amazon and performance marketing creative. Adhook uses AI to generate, test, and optimize ad creative at scale -- from product shots to A+ content to social ads.
Raw product photos go in. AI handles the rest.
Multiple ad formats: Amazon A+, social carousel, story ads, banners.
A/B test, measure CTR, iterate. Every campaign gets smarter.
D2C brands today juggle 5-10 creative tools, spend weeks on Amazon A+ content, and burn budgets on underperforming ads. Adhook collapses that into one AI-powered pipeline -- upload product photos, get platform-ready creative in minutes, optimize based on real performance data.
India has a ₹2.5 lakh crore creative economy but NO systematic infrastructure to transform creative talent into investable ventures. Blend is building that missing infrastructure -- one creator at a time.
Blend Bazaar festivals, campus ecosystems, subculture mapping. Exposure to creative possibilities across 8 tracks.
BlendHack platform, workshops, masterclasses. Skills acquisition with real briefs from real brands.
Hackathons, brand briefs, portfolio building. Paid work, not spec work. INR 15K monthly stipends for crew members.
Team leadership, community building, thought leadership. Blend Crew cohorts -- 5 creators, one city, real output.
Launch IP, build brands, access funding. Target: 100 creative startups accelerated. 60% survival rate.
Already in motion with community reach, festival footfall, and strategic partnerships with Hindustan Times, NICE.org, and universities nationwide.
Accelerate 100 creative startups across food, fashion, media, gaming, and design into survivable, fundable, scalable businesses. Year 1: 20 startups, ₹5-8Cr funding facilitated. Year 3: ₹50-75Cr total funding facilitated.
Every milestone builds on the last. Every product feeds the ecosystem. Every win makes the next one easier.
Every vertical we build creates new roles, new leadership opportunities, and new equity stories. This isn't a job. It's a founding story you're writing right now.
Most people get one shot at one company. Here, you're part of an ecosystem that's building 4+ companies simultaneously. If Gifting scales, everyone wins. If FanVerse takes off, everyone wins. The bets compound.
Running 500+ experiences gives us audience, spend, and behaviour data that no startup can replicate. Every event makes our products smarter. Every product makes our events better. This flywheel only spins faster.
A campaign reaches people once. A creator community and a fan app reach them every week. We build for the relationship, not the impression. That's why Blend and FanVerse are the future -- they create lasting connections.
Every great company started by solving a niche problem brilliantly, then expanding the aperture. Sound familiar?
Movie tickets online. Simple. Then expanded into events, experiences, live entertainment, food festivals, and became India's go-to for "what to do this weekend."
BookMyShow gets you TO the event. FanVerse is what happens INSIDE. Navigation, payments, networking, content -- the operating system for live experiences.
Simple design tool for non-designers. Templates + drag-and-drop. Now a $40B company powering creative work for 190M+ users worldwide.
Canva for D2C marketing creative. AI-powered, platform-specific (Amazon, Instagram, Google Ads). Not design for everyone -- performance creative for brands.
3-month batches for tech startups. Demo days, mentorship, funding connections. Now the most influential startup accelerator globally.
YC for India's creative economy. 8 creative tracks, campus infrastructure, hackathons, and the Blend 100 mission to accelerate 100 creative startups into fundable businesses.
The world's largest advertising holding company. Ogilvy, GroupM, VMLY&R, Wunderman Thompson -- separate agencies for creative, media, data, and technology, all under one roof. $15B revenue, 100,000+ people, every Fortune 500 brand.
WPP assembled agencies through acquisitions over 40 years. We're building ours natively -- experiential, tech, community, commerce -- each vertical born from the same DNA, sharing data, clients, and culture from day one. Integrated by design, not by M&A.